We get asked this all the time as it can sometimes get mistaken for simple online content distribution like social media posting and blogging etc… and to a degree that is correct as blogging & posting would come under the digital publication umbrella.

However it can go a lot further than that and be extremely beneficial to modern marketing and branding. Digital Publishing (or e-publishing) is exactly what it sounds like, it means using online technology to digitise and distribute media through electronic devices so with that you are not limited to just social posts and blogs, It can expand to a full range of marketing martial like magazines, catalogues, brochures and newsletters (to name but a few) that used to be confined to just traditional print.

With the inclusion of digital publishing to your marketing plan you can distribute content over multiple channels like websites, EDM, social media & direct to phone apps to gain important data and feedback of how your content is being consumed as well as changing the way your clients engage with your brand through video, pop ups and direct contact options.

You can also as let clients know of new services or changes through notifications so unlike some traditional print formats your marketing material will never be out of date.